x-Early Perspectives

Type of workforce and intranet services

…… Part of The Basics series. First published in June 2011 ……


I’m often asked  “How can we reach people in the field?” or “How can we extend the reach of our intranet to all employees?” or “Does it really make sense to offer intranet services on a smartphone?”.

This year’s Digital Workplace Trends report will provide guidance on these challenges. After consultation and extensive feedback we have settled on 5 types of workforce we will use for this year’s Digital Workplace survey.

We’ll be looking at how organizations serve these types of workforces:

1. Floor / front line / non office-based
Examples: manufacturing, shop floor, sales floor, restaurant
People work on site in a single location, computers are not primary work tools
Probable: access to shared computers/kiosks

2. Frequent travellers
Examples: salesforce, consultants,
Different locations within a working day or week
Probable: individual laptop, tablet, smartphone

3. Field workforce
Examples: field workforce, logistics, transport, service engineers
Almost always on the road, different locations within a working day or week
Probable: dedicated, customized, individual device

4. Desk / corporate workplace
Examples: bank, call center, office staff
Individual computer/laptop belonging to the organization
Computer is primary work tool, available during most of working day

5. Home-based
Examples: Worker based at home most of the time
Individual computer/laptop belonging to the organization
Computer is primary work tool, available during most of working day

Thanks to many of you for your input, specifically Brian, Chuck, Franklin, Greg, Jonathan, Luke, Mike, Petra, Riikka, Roel, Shawn, Sherry and Susan.