People & Culture, Social & Cooperation

Mixing business with personality

…… Part of The Basics series. First published in November 2008 ……


I was struck by  one word in Richard Dennison’s presentation at a 2009 conference.

The word is “personality“.


Richard talked about how BT is using social media and how one impact of this is “mixing business and personality” in the corporate world. He feels this is essential. There is no reason to turn into anonymous, homogenous people when we step into the work world each morning. Note he did not say “mixing business and personal”, nor “mixing business life and family life”.

I interpret “mixing business with personality” to mean “bringing your own personality to how you do your job” or “doing your job while being yourself”. What a difference this would make in most organisations if people could do this.