…… Part of The Basics series. First published in March 2011 ……
Click on the image to move to interview published on YouTube.
I summarize 4 important points from my keynote: “Lead don’t manage your social intranet”
- We need a new governance today, we need a flexible framework with guidelines and mechanisms that let people take control of what they do and be accountable.
- Our employee support functions – Communication, IT and HR – are losing control. They need to see social media as an opportunity and learn to be facilitators. This is especially true for HR which is the support function the least involved today.
- The intranet should be owned by everyone.
- A year from now, we will see the disruptive impact of social media, but not dramatic changes in 12 months. It is all part of a progressive transformation taking place in organizations.