x-Early Perspectives

Intranets in 2011: a turning point

…… Part of The Basics series. First published in November 2010 ……

Highlights from “Global Intranet Trends for 2011”

This is the traditional “highlights” blog post for the Global Intranet Trends for 2011. There is so much to say that I have divided the highlights into three separate posts:

Part 1: Five megatrends are re-shaping the intranet and impacting how people work: leaders are far ahead in these areas.

Part 2: Social media are challenging the intranet: changes must happen if the intranet is to remain relevant.

Part 3: Steering and governing are more essential than ever before.

Organizations and digital teams face two major challenges in 2011:

  • How to engage all key stakeholders and make the intranet the “natural” way to work.
  • How to integrate the social dimension into intranets and ensure that it brings business value.

An over-arching strategy for the intranet, collaboration and social media is a pre-requisite for ensuring a coherent and effective “workplace web”.

An essential step is to define and implement a governance framework that mobilizes the key players. This work must take place with an eye on the big picture and not be limited to the old scope of the intranet.

Many thanks to all who contributed time, information and firsthand experiences and lessons.

Based on an annual worldwide survey now in its 5th year, the research provides in-depth insight into what is happening in the “digital world” inside organizations. Started in 2006 with 100 enterprises, survey participation has quadrupled to 440 organizations headquartered in Europe, North America and Asia Pacific. Many have participated in the survey for several years. They include some of the largest companies in the world with over 100,000 employees along with smaller organizations with fewer than 1,000 employees. They come from private, government and humanitarian sectors. The survey participants, all of whom have intranet management roles in their organization, answered an online survey of over 100 questions.