Articles, Research

Gig Mindset Survey: Background

What is the goal of the gig mindset research?

For the last few years I have seen many people, salaried, INSIDE organizations, showing signs of attitudes and behavior similar to external freelancers. I use the term “gig mindset” to describe this phenomenon and decided to explore it further.

  • How does this differ from a traditional approach to work?
  • Is it just a question of nuance, of degree, or are there real, meaningful differences?
  • What does it mean for people and for organizations?
  • What impact does the gig mindset have on organizations? Does it build resilience, trigger innovation, create disorder?

What are participants saying about the gig mindset survey questions?

  • “The survey from Jane McConnell on changing attitudes to work and the “gig mindset” is the best 15 mins you’ll spend on the Internet.”
  • “Excellent survey. Worthwhile questions. I look forward to reading the results.”
  • “Thank you for this survey and letting me be aware of the gig mindset. New perspective to think about organizational culture.”
  • “Thank you – this kind of work is important if we are to find ways of creating better work.”
  • “This is very interesting and important research.  I look forward to reading the results.”
  • “Such a great initiative.  Can’t wait to see the results.”
  • “You’re doing interesting research, Jane! Keep up the good work.”
  • “Great you are doing this!   As an older Culture worker (now unemployed because of my ‘gig’ tendencies), I am glad someone has coined this phrase.” 
  • “This is very interesting and important research.  I look forward to reading the results.”

More here: Update September 1stCustomized Gig Mindset Snapshot for Your Organization, Gig or Traditional Mindset? 8 Behaviors

Follow Research Status Here:

Qualitative research has started (October)

I have started personal interviews with people about gig and traditional mindsets. Their opinions and experiences are an important part of the research.

Are you a practitioners, researchers, or experts and interested in the future of the workplace?

I’m looking for people who are interested in the future of the workplace, and have identified 3 categories of people: Practitioners, Researchers, Experts/Thought Leaders.

The ones on my list so far are based in the US, India, Australia, Holland, France, the UK and other countries. The goal is to go into more detail and understand how the gig mindset impacts organizations and vice versa, and how gig mindset people see themselves and their future.

Contact me if you would like to contribute to the research and be interviewed. Thank you in advance.

Update End 4 October – 249 people have contributed to the survey, answering questions about the gig mindset inside organizations.

Please  jump in. It’s anonymous and, according to participants, makes you think about how you work and how your organization works. The two do not always fit!

India at the top of the demographic spectrum – August-September

The last few weeks have seen a surge in participation from India,  thanks to Kavi Arasu and his networking. India now ties with the US at 25 survey participants each. (Demographics as of September 2.)



Mentalidad Gig – in Spanish – August

The Spanish edition of the survey went live at the end of August. Thanks to Luis Suarez.



International Advisory Board – June-July

The Gig Mindset Advisory Board worked with me over June and early July. They helped formulate the 8 behaviors of the gig mindset as defined in the research and brought valuable insight from the frontlines.

Click on the image in order to access the pdf file with active links to each person’s LinkedIn profile.

Photo: Russ Collins,