All posts filed under: Strategy & Decision-making

Does your intranet make a difference for your customers?

…… Part of The Basics series. First published in June 2011 …… How does your intranet help your customers? I mean your external customers. The ones who buy and use your services and products. The ultimate purpose of an intranet The ultimate purpose of an intranet is to help an organization better serve its customers or the public in the case of governments.

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Silo-busting & customization in the digital workplace

…… Part of The Basics series. First published in January 2011 …… Silos are a reality in nearly all organizations. Seventy-five percent of the 440 organizations in the Global Intranet Trends survey say that their main silos are those represented by employee functions such as HR, communications and IT. Silos are behind much of the difficulty in achieving a coherent digital workplace from an employee viewpoint. Different stakeholders have different sites and approaches; lack of overall coordination is not unusual.

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Platform, an actionable metaphor for the intranet

…… Part of The Basics series. First published in September 2010 …… “Intranet as a platform” can be an effective metaphor when communicating the purpose of the intranet to senior management. A number of participants in the Global Intranet Strategies survey this year used the term “platform” when responding to the question “How have you achieved or increased the awareness and involvement of senior management in the intranet?”

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To technology strategists: how to blend enterprise + business + people?

…… Part of The Basics series. First published in August 2010 …… The digital workplace (or intranet in some cases) has 3 perspectives: the enterprise, the business, and the individual person. When I work with global organizations to help them define the business objectives of the intranet, we do it from these 3 angles. The problem is when we push each dimension to its logical conclusion, we end up with a technology dilemma.

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