I grew up in the land of corn and farmers. John Deere was connecting their sales teams to the farmers in the field over 20 years ago. The salesmen took their portable computers out to the farmers in the field to show them photos of the parts they could order for their tractors.

I’m sure my grandfather, who bought the first John Deere tractor in his part of Nebraska many years ago, may have met one of these salespeople!  (more…)