All posts filed under: Social & Cooperation

3 keys to social collaboration with business value

…… Part of The Basics series. First published in May 2013 ……


Waiting too long is risky!

Organizations that have not yet made a significant move towards a more collaborative way of working are running a number of risks. Information is increasingly scattered over different platforms and tools as people build their own solutions. The essential distinction between managed, validated information and “work in progress” gets blurred unless there are some fundamental governance guidelines in place. Business and customer actions may be taken (or not) on the basis out-of-date or incomplete information. (more…)

Clarifying the word “collaboration” to reduce confusion and conflict

…… Part of The Basics series. First published in May 2012 ……


Confusion and misunderstandings around “collaboration”

The word “collaboration”  is creating lots of confusion these days. In several recent client projects, I’ve seen firsthand to what extent different interpretations of “collaboration” have triggered serious misunderstandings and even internal conflict. I can’t count the number of meetings I’ve been in where people use the word collaboration to describe quite different things. (more…)

Senior manager blogs: a paradox in the “now” era?

…… Part of The Basics series. First published in August 2011 ……


This is part 3 of a 3-part series on senior manager blogging inside the enterprise. Part 1 “Pseudo senior manager blogs“. Part 2: Senior manager blogs: reality check.

Out of synch?

So, is it really a question of time? Or is it a communication problem? The biggest paradox of a blog is that it is supposed to be the “voice” of the blogger, yet we are dealing with the written word. (more…)

Senior manager blogs: reality check

…… Part of The Basics series. First published in August 2011 ……


This is part 2 of a 3-part series on senior manager blogging inside the enterprise. Part 1 “Pseudo senior manager blogs“.   Part 3 A Paradox?

Blogging ethics

Blogging ethics are based on three fundamental principles: authenticity, transparency and interactivity. Posts are not intended to be internal press releases carefully crafted by a corporate communication director. (more…)

Pseudo senior manager blogs

…… Part of The Basics series. First published in August 2011 ……


This is part 1 of a 3-part series on senior manager blogging inside the enterprise. Part 2 Reality Check. Part 3 A Paradox?

Where are the real web logs?

It’s easy to forget that the word “blog” originated from “web log”, meaning a journal or diary published on the web. The idea of “web log” underlines a key requirement for a blog. It is supposed to be the “voice” of the blogger. Remember the Vichy blog fiasco on the worldwide web in 2005? Today, something similar is happening inside companies. (more…)

Which stakeholders lead social initiatives inside?

…… Part of The Basics series. First published in July 2011 ……


HR and Business may be slow to take off, but they pump up the volume as time goes by!

Communication and IT tend to lead at the beginning. They have been the “starter stakeholder” when it comes to social media. A 5-year perspective (data from the  “Global Intranet Trends” 2010 survey)  show that the longer the enterprise has had internal social media, the more both Business and HR are more involved. (more…)

Who has responsibility for social media in the digital workplace?

…… Part of The Basics series. First published in January 2011 ……


Who’s formally involved in social media?

Which departments or functions have responsibility for social media formally included in their role descriptions? The answer depends on two criteria:

  1. How long has social media been used internally?
  2. Is responsibility defined for external use of social media only? Internal only? Both?

The data from Global Intranet Trends for 2011 (first chart) indicates that:

  • Communicators are the most involved although their role is lower in organizations that have had social media internally for  3 or 4 years.
  • This is the very point in time when the role of Business increases.
  • HR has the lowest involvement.This is perhaps the most surprising statistic!

This begs the question: why not involve Business earlier? How to get HR more involved?
When looking at the scope of the responsibility – internal, external or both – the data gives us a different dimension. (second chart)

The interesting observations are that:

  • When the responsibility has been defined only for the internal use of social media, the two most involved departments are Internal Communication and IT. This is, in fact, the scenario where IT is the most involved.
  • The most balanced, cross-organizational involvement is when the role has been defined for both internal and external usage. Still then, Communication – internal and external – are the main drivers.

Waiting for social networking to take off?

It seems that social media are still considered to be “media”, that’s to say, communication-related. They have not yet become integrated sufficiently into Business.

My prediction is that this will change when internal social networking really takes off. This is when organizations will begin to see the business value of social connections inside the enterprise.