All posts filed under: Research

The Emergence of the Gig Mindset

Published by Jane McConnell

People Movements Bring Change. The Gig Mindset Is No Exception.

First, people brought social to the workplace

This happened with social networks, which entered organizations timidly over a decade ago, were upsetting to many senior managers, but have now become widespread: approximately 60% of organizations have a single network worldwide, and another 25% have multiple networks.

Then people led and won the BYOD debate.

BYOD is another example. Bring Your Own Device was frowned on, even forbidden, in most companies. People did it anyway. Why? Because they had no choice. They needed mobile to do their jobs. Today well over half of organizations officially allow it for work purposes. And most of the others accept it. Companies with the most successful customer-facing workforce also have the highest rate of BYOD.

I wrote about this in 2016: Tracking the Trends in Bringing Our Own Devices to Work in the Harvard Business Review. Exceptions occur of course in highly regulated industries or on sites with highly classified data.

Now the gig mindset is the new battle ground.

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Older Workers Lean Towards a Gig Mindset

Published by Jane McConnell

Figure 4 for “How a Gig Mindset Inside Organizations Will Shape Our Future”, published on LinkedIn and as part of a series of posts for the 10th Global Peter Drucker Forum blog.

The survey data show that older workers are more likely to have a gig mindset approach to work whereas the younger age groups self-assessed at the lowest level in the survey population. Unsurprisingly, the younger workers rate themselves significantly lower on behavior 4: assuming responsibility outside of hierarchical systems.

Gig vs. Traditional Mindset – 8 Behaviors

Published by Jane McConnell

Figure 1 for “How a Gig Mindset Inside Organizations Will Shape Our Future“, published on LinkedIn and as part of a series of posts for the 10th Global Peter Drucker Forum blog.

The framework for the gig mindset research started with a description of 8 contrasting behaviors. The version you see above is the current result after many hours of conversation and refinements with the Gig Mindset Advisory Board.

 

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