All posts filed under: Governance & Process

Who has responsibility for social media in the digital workplace?

…… Part of The Basics series. First published in January 2011 ……

Who’s formally involved in social media?

Which departments or functions have responsibility for social media formally included in their role descriptions? The answer depends on two criteria:

  1. How long has social media been used internally?
  2. Is responsibility defined for external use of social media only? Internal only? Both?

The data from Global Intranet Trends for 2011 (first chart) indicates that:

  • Communicators are the most involved although their role is lower in organizations that have had social media internally for  3 or 4 years.
  • This is the very point in time when the role of Business increases.
  • HR has the lowest involvement.This is perhaps the most surprising statistic!

This begs the question: why not involve Business earlier? How to get HR more involved?
When looking at the scope of the responsibility – internal, external or both – the data gives us a different dimension. (second chart)

The interesting observations are that:

  • When the responsibility has been defined only for the internal use of social media, the two most involved departments are Internal Communication and IT. This is, in fact, the scenario where IT is the most involved.
  • The most balanced, cross-organizational involvement is when the role has been defined for both internal and external usage. Still then, Communication – internal and external – are the main drivers.

Waiting for social networking to take off?

It seems that social media are still considered to be “media”, that’s to say, communication-related. They have not yet become integrated sufficiently into Business.

My prediction is that this will change when internal social networking really takes off. This is when organizations will begin to see the business value of social connections inside the enterprise.

Social governance, work in progress for all

…… Part of The Basics series. First published in December 2010 ……

I ran a workshop on “The social dimension of intranets: the challenge of governance and management”. The workshop participants were from organizations that were just starting social initiatives internally and companies where social media initiatives are already well-established. There was a blend of large and small organizations, and of public and private. The discussion was lively and we could have continued well into the afternoon.

Workshop learnings


Steering and governing: more essential than ever

…… Part of The Basics series. First published in November 2010 ……

If the intranet is to become the “natural” way of working, it is essential to have the active involvement of all key players in the organization.

This requires defining a governance  framework that mobilizes high-level stakeholders.

It also requires people in the intranet management role to be more aware of the big picture and to work at a more strategic level. (more…)

Planting governance seeds

…… Part of The Basics series. First published in May 2010 ……

I ran a workshop recently: “Using governance to future-proof the intranet.”

My underlying key message is this: Intranets evolve. They are a process, not a project. Therefore you need to plant “governance seeds” throughout the organization. They will grow and develop as the organization evolves. They will help build a new attitude towards the intranet. They will bring more impact than a governance document! (more…)

Where should collaboration sit?

…… Part of The Basics series. First published in March 2009 ……

Should collaboration sit inside or beside the intranet?

I recommend placing collaboration within the intranet landscape. That’s to say, making the intranet the front door into collaborative spaces (even if they are built on a different technology). This reinforces the role of the intranet as a business support tool and makes it easier to blend information and collaboration. (more…)