What people are saying
Reader profiles and what to expect from the book
Stories from the future, case studies in the book
About the research
Gig mindset traits explored in the research
Checklists: questions to consider (pragmatic and strategic)
Step 1. Global Advisory Board
Whenever I do research, I start by creating a global Advisory Board. This ensures a diverse perspective on the topic.
Step 2. Define Behaviors: Traditional vs. Gig
We defined eight behaviors with two extremes: traditional mindset versus gig mindset. They formed the foundation for the research.
Step 3. Worldwide Participation
After defining the behaviors, I designed the survey questions which the Advisory Board reviewed and critiqued for me. The first phase of the research involved 297 people from around the world. A healthy balance between countries and continents. Next time around, I want to get more from Latin America and Africa.
See the global participation here.
Step 4. Interviews
Following the data analysis, I conducted 31 hour-long interviews with people around the world in order to get deeper, qualitative, personal stories.