Year: 2011

Senior manager blogs: a paradox in the “now” era?

…… Part of The Basics series. First published in August 2011 …… This is part 3 of a 3-part series on senior manager blogging inside the enterprise. Part 1 “Pseudo senior manager blogs“. Part 2: Senior manager blogs: reality check. Out of synch? So, is it really a question of time? Or is it a communication problem? The biggest paradox of a blog is that it is supposed to be the “voice” of the blogger, yet we are dealing with the written word.

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Senior manager blogs: reality check

…… Part of The Basics series. First published in August 2011 …… This is part 2 of a 3-part series on senior manager blogging inside the enterprise. Part 1 “Pseudo senior manager blogs“.   Part 3 A Paradox? Blogging ethics Blogging ethics are based on three fundamental principles: authenticity, transparency and interactivity. Posts are not intended to be internal press releases carefully crafted by a corporate communication director.

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Pseudo senior manager blogs

…… Part of The Basics series. First published in August 2011 …… This is part 1 of a 3-part series on senior manager blogging inside the enterprise. Part 2 Reality Check. Part 3 A Paradox? Where are the real web logs? It’s easy to forget that the word “blog” originated from “web log”, meaning a journal or diary published on the web. The idea of “web log” underlines a key requirement for a blog. It is supposed to be the “voice” of the blogger. Remember the Vichy blog fiasco on the worldwide web in 2005? Today, something similar is happening inside companies.

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Which stakeholders lead social initiatives inside?

…… Part of The Basics series. First published in July 2011 …… HR and Business may be slow to take off, but they pump up the volume as time goes by! Communication and IT tend to lead at the beginning. They have been the “starter stakeholder” when it comes to social media. A 5-year perspective (data from the  “Global Intranet Trends” 2010 survey)  show that the longer the enterprise has had internal social media, the more both Business and HR are more involved.

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Does your intranet make a difference for your customers?

…… Part of The Basics series. First published in June 2011 …… How does your intranet help your customers? I mean your external customers. The ones who buy and use your services and products. The ultimate purpose of an intranet The ultimate purpose of an intranet is to help an organization better serve its customers or the public in the case of governments.

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Type of workforce and intranet services

…… Part of The Basics series. First published in June 2011 …… I’m often asked  “How can we reach people in the field?” or “How can we extend the reach of our intranet to all employees?” or “Does it really make sense to offer intranet services on a smartphone?”. This year’s Digital Workplace Trends report will provide guidance on these challenges. After consultation and extensive feedback we have settled on 5 types of workforce we will use for this year’s Digital Workplace survey.

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