Steering and governing: more essential than ever

November 9, 2010

If the intranet is to become the “natural” way of working, it is essential to have the active involvement of all key players in the organization.

This requires defining a governance  framework that mobilizes high-level stakeholders.

It also requires people in the intranet management role to be more aware of the big picture and to work at a more strategic level.

4 facts

This post shares four facts about governance in the workplace web where the intranet, collaboration and social merge.

1. Senior management is not yet sufficiently involved.

  • In only 12 % of the organizations, top management sets intranet-related objectives for their management teams.
  • In fewer than half the organizations, high-level stakeholders (Directors of HR, Communication, IT and other support functions) are expected to deliver their services to employees using the intranet.

2. Social media management is a new role in the organization.

  • 40% of the organizations have social media responsibility, internal and/or external, included in one or more job descriptions. It is usually one responsibility among others.

3. Governance models are beginning to converge responsibilities for intranet, collaboration and social media.

  • 50 % of the organizations include responsibility for internal social media in the intranet management role.
  • 30 % include both social media and collaboration.

4. The intranet management role is evolving.

Fortunately, most of the survey respondents see the future of the intranet management role as evolving to a more strategic level.

intranet management role


Also read:

Introduction to the 3-part series: Global Intranet Trends for 2011

Part 1: Five megatrends are re-shaping the intranet and impacting how people work: leaders are far ahead in these areas.

Part 2: Social media are challenging the intranet: changes must happen if the intranet is to remain relevant.

Part 3: Steering and governing are more essential than ever before.

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Get in touch:

Please share your comments and questions either on this blog, by email or on Twitter (@netjmc). Drop me an email if you’d like to be notified when the report is available for purchase.

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About “Global Intranet Trends for 2011″

The Global Intranet Trends report is unique. Based on an annual worldwide survey now in its 5th year, it provides in-depth insight into what is happening in the “intranet world” inside organizations. Started in 2006 with 100 enterprises, survey participation has quadrupled to 440 organizations headquartered in Europe, North America and Asia Pacific. Many have participated in the survey for several years. They include some of the largest companies in the world with over 100,000 employees along with smaller organizations with fewer than 1,000 employees. They come from private, government and humanitarian sectors. The survey participants, all of whom have intranet management roles in their organization, answered an online survey of over 100 questions.

“Global Intranet Trends for 2011″, published at the end of October and available for purchase in mid-November 2010, includes detailed charts showing what leading organizations are doing compared to others.

Participants receive a free copy of the report; other organizations can purchase “Global Intranet Trends for 2011″.

The survey and report are managed by Jane McConnell, NetStrategy/JMC.

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