Intranets in 2011: a turning point

November 9, 2010

Highlights from “Global Intranet Trends for 2011″

This is the traditional “highlights” blog post for the Global Intranet Trends for 2011. There is so much to say that I have divided the highlights into three separate posts:

Part 1: Five megatrends are re-shaping the intranet and impacting how people work: leaders are far ahead in these areas.

Part 2: Social media are challenging the intranet: changes must happen if the intranet is to remain relevant.

Part 3: Steering and governing are more essential than ever before.

Organizations and digital teams face two major challenges in 2011:

  • How to engage all key stakeholders and make the intranet the “natural way to work.
  • How to integrate the social dimension into intranets and ensure that it brings business value.

An over-arching strategy for the intranet, collaboration and social media is a pre-requisite for ensuring a  coherent and effective “workplace web”. An essential step is to define and implement a governance framework that mobilizes the key players. This work must take place with an eye on the big picture and not be limited to the old scope of the intranet.

Many thanks to all who contributed time, information and firsthand experiences and lessons.

440 organizations around the world participated in this year’s survey. They have each received their free copy of Global Intranet Trends for 2011.

The report will be available for purchase in mid-November. Information and a free sample download will be available at that time on the Global Intranet Trends website.

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Get in touch:

Please share your comments and questions either on this blog, by email or on Twitter (@netjmc). Drop me an email if you’d like to be notified when the report is available for purchase.

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About “Global Intranet Trends for 2011″

The Global Intranet Trends report is unique. Based on an annual worldwide survey now in its 5th year, it provides in-depth insight into what is happening in the “intranet world” inside organizations. Started in 2006 with 100 enterprises, survey participation has quadrupled to 440 organizations headquartered in Europe, North America and Asia Pacific. Many have participated in the survey for several years. They include some of the largest companies in the world with over 100,000 employees along with smaller organizations with fewer than 1,000 employees. They come from private, government and humanitarian sectors. The survey participants, all of whom have intranet management roles in their organization, answered an online survey of over 100 questions.

“Global Intranet Trends for 2011″, published at the end of October and available for purchase in mid-November 2010, includes detailed charts showing what leading organizations are doing compared to others.

Participants receive a free copy of the report; other organizations can purchase “Global Intranet Trends for 2011″.

The survey and report are managed by Jane McConnell, NetStrategy/JMC.

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Courtney Hunt

This post was shared with the Social Media in Organizations (SMinOrgs) Community by Bruce Kneuer. I found the summary results both fascinating and encouraging, and they nicely complement many of the ideas I’ve addressed in the SMinOrgs Social Media Primer ( Organizations looking to change their intranets in 2011 would be well advised to purchase the complete set of results. Well done, Jane!

Courtney Hunt
Founder, SMinOrgs Community

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