> Articles archivés   Dans la collection Décider Le grand angle : une vue révélatrice Qui décide ? Celui qui porte la responsabilité du business. “Le changement doit venir de l'intérieur.”

Le grand angle : une vue révélatrice (mars 2004) Résumé : Les équipes motivées prennent souvent des iniatives pour l'amélior l'état actuel des choses. En ce qui concernent l'intranet dans un grande entreprise, trop d'initiative peut nuire à la cohérence et à l'utilisabilité. Comment faire prendre conscience aux webmètres dans les différents pays qu'ils doivent respecter les guidelines même quand ils ne sont pas d'accord ?   Lire article complet en anglais ci-dessous. The Big Picture A Revealing Persective (March 2004) Remember the game we played as kids where we drew a line on the ground, and two teams, one at each end of a rope, tried to pull the other team over the line? Winners had different strategies. Sometimes they had the biggest team. Sometimes they pulled longer and harder. Kids' tug-of-war is a game with winners and losers. The international company Net tug-of-war game is not so clear-cut. It is played over issues such as What do we include in the primary navigation bar? Who decides what is on the home page? Who decides whether or not there even is a common home page? How is content managed in different languages? And so on. If this tug-of-war game has winners and losers, the web site or intranet will not work well. This is a game where everyone needs to win or at least feel like a winner. How do you make people feel like winners? By asking their opinions, in advance. By listening, by responding - either wholly, in part or by telling them why you cannot do what they want, or by finding a way to do what they want. I'll never forget a web site workshop I ran for a client in London, where the 10 or so webmasters disagreed strongly with the corporate policy, defined from another country. They had no intention of implementing it for their sites. They each had strong opinions about the right way to design a web site. This huge multinational had hundreds of web sites around the world, most born as "illegitimate offspring" conceived from frustration with headquarter's painfully slow implementation of guidelines and tools. My first move in the workshop was to hand the web masters a copy of the list of web sites. Stunned silence, disbelief, a quick visit of those at the top of the list, The realization that every single one had its own look and feel. No two looked like they came from the same company. The team came to a quick informal consensus We will cooperate with our corporate guidelines. When we do not agree with them, we will try to bring about a change from the inside, not ignore them!   (March 2004)

Petits-déjeuners Pour les responsables Net dans les entreprises Etude Sondage annuel Global Intranet Strategies Survey - pratiques, tendances, graphiques et analyse Carnet intranet Stratégies intranet par JMC (Français) Globally Local Intranet strategies blog by JMC (English)