Workplace Web – 3 models
Alex Manchester triggered a long, interesting conversation on his blog when he quoted Janus Boye in a session at Online called “Death of the intranet”.
Part of the discussion was about the usage of the term “intranet” versus a different term such as “workplace web”. I was the one who originally suggested that the word “intranet” is out-of-date and even inappropriate in a blog post here last April 1st: A new word for the intranet
The date of April 1st was a coincidence, but some of the discussion triggered by the post on my blog and on Column Two where James Robertson referred to it, made me think some people thought the date was appropriate! (Just joking.)
In my comment on Alex’s blog, I refer to one of the 5 future trends identified in this year’s report: “Global Intranet Trends for 2010: Towards the Workplace Web”.
We proposed 3 models of the workplace web to the 300 participating organizations. The rest of this post is an extract of the diagrams and text from the chapter “Future Intranet: the front door intranet”
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The front-door intranet
The intranet is becoming the entry point into the “workplace web” – the ensemble of resources and information needed by staff . This includes applications, intranet sites, specialized portals, team spaces, collaboration spaces and so on. Today, 15 percent of the survey participants have achieved a “unified workplace web”.
The fragmented workplace web

The “fragmented” workplace web means the employee has many different entry points to the range of intranets, portals, applications and spaces available. 30 percent of the survey participants currently have this model.
The hybrid workplace web

The “hybrid” workplace web is an intermediary stage where the intranet or enterprise portal is the accepted entry point into the “intranet landscape”. A few country or specific portals still exist outside this system. In particular, collaboration spaces and business applications tend to be outside the system, and accessible via separate entry points. 55 percent of the survey participants currently have this model.
The unified workplace web

The “unified” workplace web means the intranet or enterprise portal is the front door to the organization’s information, business and collaborative resources and places. 15 percent of the survey participants currently have this model.
Comments
Steve – I don’t think the technical platforms drive organizations to different models.
In my experience it is primarily driven by how organizations work:
- Is their business culture one based on sharing?
- Is it hierarchical, e.g. are individual initiatives encouraged or do you need sr mgt support before doing anything?
- Are processes being standardized across the organization?
It also comes down to politics and how the people at the very top act and interact:
- Do they compete with each other?
- How do they make decisions?
- Do they themselves represent silos in the organization?
- Is there a sense of teamwork, with support functions serving the business functions?
These factors will all influence the extent to which the organization is able to build a coherent, well-organized workplace web.
Hello Jane,
Very inidghtful post indeed.
I would be interested to have your opinion on what qualifies as ‘dedicated portals’.
I currently work as a consultant on revamping a corporate portal and we are moving towards a unified workplace as depicted above.
As we are working on the governance of the new portal, we are reflecting as to when a dedicated portals should be actually implemented (as opposed to integrating the requested contents&functionalities into the shell of the enterprise portal directly).
We have some good ideas (e.g. when branding is important, when there is a well defined theme and focus from the users is needed, when the site is temporary, etc.) but if you have any input on that it would be really appreciated.
Thanks
Another reason for a dedicated portal is when it is highly “métier” oriented – dedicated to a specific business area of the organization and its very specific processes. I had this case with a global energy company and one of their divisions who was revamping their entire information system.
The portal team and their management agreed that there could be no compromises on how the processes were “transported” to the portal so HQ agreed this portal could exist “on its own”.
Interestingly, corp comm was not happy but had no choice. They got to “live” in a little box on the home page.
This strategy made total sense to me: business critical first, corporate content second.
Have you come across anything like this?


Thanks for sharing this breakdown. I wonder if certain technical platforms drive organizations to different models– e.g., choose SharePoint and you gravitate toward model X? Or is it a matter of intranet “maturity” in terms of governance &/or funding?