“Vanity” or “Specific value” benchmarking?
I think it is a vanity exercise to participate in group benchmarking exercises for intranets. I do not see how comparing your intranet to other intranets truly addresses the question: What specific value does your intranet bring to your organization?
It may help you provide “evidence” to senior management that:
- Your intranet is very good, better than most
- Your intranet is sub par and deserves more attention and investment
- You’ve done a good job this year and deserve a raise (just joking, but I do believe most intranet managers DO deserve more recognition and higher salaries)
All of the above are valid reasons for doing benchmarks. And I fully understand why it is important to gather proof for all 3 reasons!
But they ignore the fundamental questions of:
- How can your intranet help your enterprise achieve its specific goals?
- How can it make it easier for people to work smarter?
- How can it become a place where people are free to express themselves, and do better business at the same time?
The only way you can achieve this is to identify (1) specific business indicators aligned with business processes and (2) “people indicators” based on interactivity and collaboration.
Then, and only then, will you be able to truly understand how your intranet is performing.